AVOD service Pluto TV is gearing up to expand its U.S. Hispanic category, which will encompass almost 50 channels and 20,000 hours of content from 80-plus partners as of May 5.
Pluto TV en español sees the streaming platform doubling its offerings for U.S. Hispanic audiences. It is a rebranding of the Pluto TV Latino category unveiled in 2019. The category will deliver more than 45 channels, including 20 new additions. Genres range from movies to reality and scripted series, news, telenovelas, anime and more. Some titles will available on-demand. Pluto TV en español will feature dubbed and original Spanish-language content.
“In 2019, we introduced a dedicated category for U.S. Hispanics offering thousands of hours of free, Spanish-language, premium streaming entertainment and followed in 2020 launching Pluto TV across 17 Latin American countries,” said Tom Ryan, president and CEO of ViacomCBS Streaming. “Now, we are building on that strategy and success by bringing even more programming, channels and genres to meet the increasing demand for streaming throughout the U.S. Hispanic community. Pluto TV en español delivers the best of both worlds, a dedicated category of nearly 50 curated channels reflecting the multiethnic, multilingual diversity of the community alongside an additional 200 channels of streaming entertainment in English.”