NGLmitú Launches Streaming Platform mitúTV


NGLmitú, a digital media and entertainment company focused on serving the U.S. Latino market, has launched its own streaming platform, mitúTV, with a slate of original programming.

mitúTV provides English and bilingual Latino-led programming, including Three Gs in a Pod; Girl, Let Me Tell You; Spill the Chisme; Cholos Try; Things Latina Moms Say; La Cocina; and more. The mitú Studios team will continue to develop and produce new original content for the streamer.

In addition, the channel features content from Latino creators such as Inland Entertainment Network, Digital Bodega and the Immigration Archive Project. It aims to offer an alternative to the Spanish-dominant CTV content sourced from Latin America.

“NGLmitú presents the most comprehensive approach to reaching Latino audiences through our different brands and offerings,” said Joe Bernard, chief revenue officer of NGLmitú. “We create content by Latinos, for Latinos in language, in culture and in context, which allows us to speak and connect with our community authentically.”

“mitúTV is changing the game when it comes to entertainment created by Latinos for Latinos all in one place,” added John Leguizamo, award-winning actor, activist and NGLmitú partner. “Everyone knows we’re a huge part of today’s streaming audience. mitúTV provides an easy way for Latinos to access authentic content and see themselves positively portrayed like never before.”

Additionally, NGLmitú plans to double down on its female lifestyle brand, FIERCE by mitú.

“With more Latinas enrolled in higher education, starting new businesses and contributing nearly one trillion to the U.S. economy, we believe it is the perfect time to expand the influence of FIERCE by mitú through content and activations that further enable the incredible potential within this community,” said Vanessa Vigil, chief brand officer of NGLmitú.