More YouTube & Instagram Stars Join Univision Creator Network


NEW YORK: YouTube sensation Josh Leyva and Instagram star Val Mercado are the latest additions to the Univision Creator Network (UCN), created by Univision Communications Inc. (UCI) to showcase content creators from digital platforms.

Launched in July, Univision Creator Network draws more than 140 million views each month across platforms. UCN provides content creators with a community of support. This includes access to industry experts and collaboration opportunities, and enables them to expand their audiences and brands across TV, digital, radio and live events.

Mercado, an aspiring singer and model, has more than 1 million followers on Instagram. Leyva, meanwhile, garners in excess of 7 million views each month for his comedic skits. His recent collaborations include a six-episode web series called Saving Lives and branded content video Tamal Taste Test.

Leyva and Mercado join other leading creators such as SuperEEEgo, Louis Giordano, SpaceJamGardenz, What Would Lizzy Do, MiCocinaRapida and RonnieBanks.

“The addition of these hugely popular creators speaks to the growing reach of the Univision Creator Network and further extends UCI’s engagement with Millennials and creators through unparalleled experiences across all our digital, linear and radio platforms,” said Steven Benanav, the VP of content partnerships and general manager of Flama at UCI. “Univision’s aggressive strategy to reach younger, digitally-engaged users wherever they are consuming content is working; more than 80 percent of the Univision Creator Network audience is consuming the content on mobile, in line with the Millennial consumer’s propensity to over-index in consumption of digital, mobile and social content.”