Exclusive Interview: FICâs Hernán López
PREMIUM: MundoFOX, a general-entertainment Spanish-language channel for the U.S. Hispanic market, launched this week. Hernán López, the president and CEO of Fox International Channels, talks about the network’s unique program schedule that targets Hispanics who may be dissatisfied with what’s available on competing channels. WS: What is the programming strategy for MundoFOX? LÓPEZ: We are …
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