Crackle Launches in Brazil


MIAMI/SÃO PAULO: Sony Pictures Television has brought its multiplatform video network Crackle to Brazil, where titles are available in English with either dubbed or subtitled options in Portuguese.

Crackle offers ad-supported, full-length movies and TV series free of charge. This includes Hollywood releases in genres such as action, comedy, crime, horror, thriller and sci-fi, along with a selection of episodes from hit TV series.

“There’s a huge demand for movie content in Latin America,” said Jose Rivera Font, the VP and general manager for Crackle in Latin America and Brazil. “Crackle brings an unparalleled viewing experience, which will be programmed to fit the needs of the local audience, directly to consumers.”

“Advertisers are increasingly looking for new ways to reach the rapidly growing online audience,” added Irving Plonskier, the senior VP and general manager of Sony Pictures Television Ad Sales Latin America and Brazil. “Crackle provides a unique engagement opportunity that allows advertisers to reach consumers while placing their brands next to the highest quality content.”