ATF Spotlight: Azteca


SINGAPORE: Even though the Asia Pacific has been a tough market to crack, Azteca has managed to secure some important partnerships with TV broadcasters, production houses and distributors throughout the region.

“It’s been challenging, but at the same time a great experience and we are now very fortunate to have an established presence in the region,” says Martha Contreras, the head of sales for Asia at distributor Comarex.

Among the titles the company believes will generate interest for ATF buyers is the telenovela A Love to Remember, a best-selling format that is currently being produced in Southeast Asia. Also on offer is the telenovela Así en el barrio… como en el cielo, as well as the talent/entertainment format I’m Your Double, in which celebrities battle it out by imitating well-known singers.