Friday, December 14, 2018
Home / Featured / Alberto Pecegueiro

Alberto Pecegueiro

This interview originally appeared in the MIPTV 2014 issue of World Screen. When Globosat launched, in 1991, it introduced Brazilian viewers to an array of choice that had never been seen before on television. In Globosat’s early years, only affluent consumers could afford pay-TV offerings, but thanks to packages tailored to lower-income demos, a strong …



The content you are trying to access is only available to members.








About World Screen

The leading source of information for the international media business.

ALSO READ

Globosat’s Alberto Pecegueiro

Globosat’s CEO, Alberto Pecegueiro, shares how providing subscribers with choice and continued innovation have been key to the company’s success.