MIPCOM Spotlight: Televisa Internacional

CANNES: With the verdant landscape of the Mexican state of Chiapas as a backdrop, Televisa Internacional’s MIPCOM highlight Burden of Guilt centers on a love story filled with passion and intrigue that reshapes the lives of three families and shakes up an entire town.

The title is one of many traditional telenovelas featuring romantic plots that the distributor is offering buyers at MIPCOM. In The Tempest, two lovers will have to defeat the obstacles that destiny has put in front of them, because only their passion has the strength to overcome whatever comes their way. The telenovela Abyss of Passion, on the other hand, tells the story of four youngsters whose destinies and happiness are seriously damaged by the resentment, ambition and betrayal that rule the world of adults.

“Televisa’s telenovelas are reaching both pay-TV and digital platforms as finished products,” says Mario Castro, Televisa Internacional’s director of sales for Asia, Africa and the Middle East,

I Dare You to Leave, a story in which power, envy, selfishness and desire for ownership will tragically mark the deep passion two lovers feel for each other, joins a slate of new novelas Televisa is hoping will find an audience in a variety of territories, such as the Asia Pacific and MENA region. That lineup also includes Anything but Plain, about an assistant struggling with love and life in one of Latin America’s most important publicity agencies. Shadows of the Past will also be debuting at MIPCOM, along with A Shelter for Love.

In regard to formats, Stand Up for Your Country is a musical talent show in which parents get to sing and dance with their kids. Televisa Internacional also comes to the market with Little Giants, another showcase for talented youngsters.

“Each of our formats has been developed with elements that will allow us to reach clients around the world,” says Ricardo Ehrsam, the general director of entertainment formats for Televisa Internacional.

Additional new formats are The Wacky Old Games, which follows six couples as they play eccentric games inspired by traditions and rituals, plus the multiplatform game show The Ticket, in which contestants must download a smartphone app and wait their turn to answer ten questions correctly.

“All of our formats are designed to be broadcast anywhere in the world…and they can be customized depending on our potential buyers’ budgets,” Ehrsam adds.