Friday, February 21, 2020
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YouTube Channel CoComelon Gets Toy Line


CoComelon, a YouTube channel for preschoolers, has teamed up with Jazwares to create the first line of toys inspired by the whimsical, musical and educational 3D animated video series.

The initial CoComelon line from Jazwares will include a wide array of categories, including plush, bath play, vehicles, figurines and role play. The new toy range is set to arrive at retail in fall 2020, just in time for the holiday season.

CoComelon, launched on YouTube in 2006, boasts more than 72 million subscribers and over 2.5 billion monthly views. CoComelon’s 3D animation and toe-tapping songs create a colorful world that centers on the everyday experiences of young children, and millions of kids laugh, dance, sing and play along each day. In addition to helping preschoolers learn letters, numbers, animal sounds, colors and more, the upbeat videos gently impart positive, prosocial life lessons, providing parents with an opportunity to teach and play with their children as they watch together.

“Our primary goal with CoComelon has always been to engage families with entertaining and educational content that makes universally-relatable preschool moments fun,” said Jay Jeon, founder and CEO of Treasure Studio and creator of CoComelon. “We’re excited about partnering with Jazwares to extend the benefits of our popular videos beyond the screen for the very first time and give young children great new ways to experience the stories and familiar characters from one of their favorite YouTube channels.”

“CoComelon is widely beloved by parents and kids alike with identifiable characters, iconic music, and relatable play patterns, and we definitely expect the brand to resonate in the toy aisle,” said Jeremy Padawer, executive VP/partner at Jazwares.

“As more families are co-viewing content on YouTube, they are looking for new ways to enjoy their favorite characters and moments off-screen, making this the perfect time to debut a toy line inspired by the incredibly popular CoComelon programming,” added Michael Rinzler, executive VP/Partner at Jazwares.

“CoComelon has been a true standout in the kids’ entertainment ‘playground’ for more than ten years and its impressive popularity just continues to grow,” said Samantha Freeman, a licensing agent at TRAUB. “We look forward to working closely with Jazwares as well as other key new partners as we develop a robust licensing and merchandising program for this remarkable brand.”

About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at [email protected]


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