WildBrain CPLG Secures L&M Deals for Dr. Seuss Enterprises

August 26, 2021 Kristin Brzoznowski

WildBrain CPLG has extended the licensing programs for Dr. Seuss Enterprises’ properties such as The Cat in the Hat, How the Grinch Stole Christmas! and Green Eggs and Ham with the addition of new licensees in the U.K.

WildBrain CPLG secured new U.K. licensees for How the Grinch Stole Christmas!, including Brand Alliance for adult apparel and accessories, Solent Brands for a “bag for life,” H&A for health and beauty items, and Fizz Creations for gifting and kitchenware. Beautiful Games will introduce wall stickers and decals for various Dr. Seuss titles.

Brand International is on board for How The Grinch Stole Christmas! footwear and accessories, along with nightwear for The Cat in the Hat and Green Eggs and Ham. Stor is creating a line of How the Grinch Stole Christmas! kitchenware.

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The new ranges will roll out from fall/winter 2021, with the How the Grinch Stole Christmas! lines being available for the festive 2021 season.

The new deals build on consumer-products programs previously put in place by WildBrain CPLG for Dr. Seuss’s top properties across EMEA.

John Taylor, VP for northern Europe and managing director for the U.K. and France at WildBrain CPLG, said: “The iconic brands of the Dr. Seuss portfolio continue to celebrate enduring popularity among consumers, licensees and retailers alike. We’ve already established significant licensing partnerships for Dr. Seuss across Europe, and this latest wave of deals will offer fans in the U.K. even more unique products across a compelling array of categories, such as health and beauty and kitchenware.”

Susan Brandt, president of Dr. Seuss Enterprises, said: “We’re very happy with our partners’ continued success in the U.K., making the Grinch a best-selling character at retail each year. It’s also exciting to see new and existing partners expanding our product categories for Green Eggs and Ham and The Cat in the Hat, two properties that continue to make Dr. Seuss the number one licensed children’s book brand in the U.S.”