Dr. Seuss Enterprises & Little Dot Studios Renew Partnership

Dr. Seuss Enterprises has renewed and expanded its partnership with Little Dot Studios following the rapid growth of its YouTube presence, and the two have launched a new flagship preschool series, Seuss Circle Time.

Seuss Circle Time aims to support early learning through storytelling, singing, dancing and interactive play with its hosts Ziggy, Tizzie and Dr. Seuss characters. Regular weekly 30-minute episodes will debut every Friday for eight weeks before switching to monthly one-hour episodes beginning in September.

Beyond Seuss Circle Time, Little Dot Studios, in tandem with Dr. Seuss Enterprises, has produced two additional new series, Crafty Fun with The Cat in the Hat, which just launched, and Learn to Draw Dr. Seuss Babies.

Since relaunching the Dr. Seuss YouTube channel in July 2024, the partnership between the two companies has fueled exponential growth. The amount of subscribers has increased by 1,084 percent, and the channel has accrued more than 150 million impressions. Viewership increased 993 percent in 11 months.

“As we think about where to bring the iconic IP of Dr. Seuss, we are always looking at where the next generation of fans are spending their time,” said Susan Brandt, president and CEO of Dr. Seuss Enterprises. “With so much family co-viewing happening on YouTube, we felt it was important to take a deliberate approach to building out our channel with high-quality, entertaining content. In collaboration with Little Dot Studios, we have been able to quickly, and successfully, scale this destination into a hub that lets millions of fans delight in the iconic Dr. Seuss characters they love on a daily basis.”

“This renewal enables us to build on our proven creative success and push boundaries with fresh storytelling and educational content that honors Dr. Seuss’s spirit,” said James Loveridge, co-managing director of agency at Little Dot Studios. “With our deep understanding of YouTube and children’s media, we’re proud to help grow the brand’s legacy by reaching families across the U.S. and beyond. Dr. Seuss characters are already so beloved, and we are confident that audiences are going to relish viewing their favourite characters in new and interesting ways.”