WildBrain CPLG Closes Slate of Grinch Deals

WildBrain CPLG licensees are rolling out a host of How the Grinch Stole Christmas! merchandise for the holiday season, including an adidas shoe.

The adidas Originals x The Grinch Forum Low shoe collaboration returns for another year with an expanded range. A new Grinch shoe (plus a junior version) will be available globally.

Two additional Grinch-inspired designs, featuring How the Grinch Stole Christmas! characters Max and Cindy Lou, will be released exclusively into Footlocker stores this December worldwide, alongside a junior version of the Max design and apparel.

Primark has also launched a How the Grinch Stole Christmas! range, extending into stores globally for the first time. The retailer’s expansive collection spans family pajamas, Christmas jumpers, gifting sets, health and beauty, tree decorations, pet accessories and more. Primark stores in Manchester, Edinburgh and Birmingham in the U.K. also featured Grinch-themed café activations, with a menu offering festive food.

New Grinch licensees on board for Germany include Sockswear for a How the Grinch Stole Christmas! socks advent calendar range for kids and women; United Labels for apparel, accessories and home items; and Tex-ass, for slippers launching this month.

In Italy, Sabor srl is set to launch branded apparel and accessories this year in its first ever deal for How the Grinch Stole Christmas!, with items going into Calliope and Terranova shops, while the Italian retail chain Yamamay will also feature a collection of Grinch pajamas and socks for men, women and kids in its 487 stores.

WildBrain CPLG has also signed renewal agreements. H&M has followed its 2022 collection with an extended range of apparel and accessories, plus the addition of new categories including beauty. Licensee LPP has also renewed their deal which now includes expanded categories—homeware, health and beauty—launching into retailers including Sinsay, House, Cropp and Reserved in their stores across Europe, which began in November.

Brigit’s Bakery’s How the Grinch Stole Christmas! afternoon tea bus in London is available for extended dates from November until January, following the success of last year’s activation.

Longstanding partners returning with products launching into multiple U.K. retailers this winter include Brand Alliance and Park Agencies for adult apparel, H&A for health and beauty products, Crème Dor for confectionery and Dreamtex for homeware.

Additional licensees who have renewed their partnerships this year for the U.K. include Cribstar for baby sleepwear; Fashion UK for kids’ apparel; TJ Morris for apparel, home, gifting and confectionery; and RMS for toys and games. Fizz Creations have also returned with a gifting range, Solent Brands have launched a reusable bag collection, and Cooneen & Misirli return to the market with Grinch-themed nightwear. Blues have also relaunched their range of baby apparel, alongside Rubber Road with a gifting collection and plush from Aurora.

Inditex is also rolling out products across Europe this year including family pajama sets in Lefties in Spain and Portugal, kids apparel online in Zara, and a wide range landing in Bershka globally. Publishing retailer Thalia has also launched an extended range with new designs in stores across Europe.

John Taylor, VP of Northern Europe at WildBrain CPLG, said: “Our longstanding relationship with Dr. Seuss Enterprises continues to delight Grinch fans, with retail partners and licensees across the U.K. and Europe looking to tap into this well-loved, family-favorite IP. Seasonal licensing opportunities are becoming a staple of the calendar, with retailers coming on board in a significant way. With these new deals building on an already considerable presence for the brand, 2023 looks to be an even bigger and greener celebration. Happy Grinchmas!”