Viacom18 Consumer Products has inked an exclusive deal with Pinkfong for a range of Baby Shark merchandise in India.
Through the partnership, seven licensees have been appointed across ten categories for more than 250 retail partners. The exclusive Baby Shark merchandise will include home linens, stationery, toys, apparel, games, fashion accessories and electronic items.
Among the licensed partners and retailers across India are Hamleys, Amazon, Landmark and Toys R Us.
An animated Baby Shark series is also set to launch on Nickelodeon.
Mahesh Shetty, head of network sales at Viacom18, said: “At Viacom18 Consumer Products, we have been expanding our reach to build a relationship with consumers across multiple touch points and act as a catalyst to create fandom for iconic characters. Kids across the globe adore Baby Shark, thereby making it a global phenomenon. The addition of Baby Shark to our growing portfolio will further consolidate our position as a leader in the kids’ category and add depth to our wide consumer products portfolio for kids as we aim to provide our young viewers with an opportunity to interact with their most-adored character beyond television screens.”