The Pinkfong Company Expands U.K. Presence

An immersive Baby Shark exhibition at Outernet London, a touring stage production across the U.K. and Ireland, and a new digital collaboration have expanded The Pinkfong Company’s presence in the U.K.

“By partnering with leading creators, cultural venues and live entertainment producers, we’re excited to introduce new ways for families in the U.K. to enjoy our stories and characters,” said Gemma Joo, chief business officer at The Pinkfong Company. “From immersive exhibitions and live shows to digital content and educational toys, we look forward to connecting with families across the U.K. in new and meaningful ways.”

The expansion will be highlighted by Baby Shark’s Easter Splash, an immersive LED exhibition set to debut at Outernet London, opening March 30. The experience marks the first immersive Baby Shark exhibition in the U.K.

The Pinkfong Company has also joined forces with U.K. entertainment partner Ents Group on My First Concert, a new touring stage production set to launch in London this May, bringing shows across the U.K. and Ireland through late 2026, with music, storytelling and special guests.

Among the deals is a collaboration with U.K.-based kids’ yoga brand Cosmic Kids Yoga on “The Big Yoga Easter Egg Hunt,” a new Bebefinn episode launching April 3 on Bebefinn’s YouTube channel.

The Pinkfong Company has also expanded its retail presence in the U.K. through its Amazon U.K. store.