The Pinkfong Company Pacts with TBS

The Pinkfong Company, owner of the popular Baby Shark IP, has sealed a deal to collaborate with TBS Television on new content and brand-building activities in Japan.

The Pinkfong Company and TBS will co-develop original content and work together on scaling the presence of Bebefinn in Japan through distribution, events and other initiatives.

“This partnership with TBS Television represents a significant milestone in our global expansion strategy,” said Min-seok Kim, CEO at The Pinkfong Company. “By combining Pinkfong’s expertise in creating and growing premium family IP with TBS’s extensive production and distribution capabilities, we’re poised to deliver fresh, engaging content that resonates with families around the world. Japan is a key strategic market for us, and this collaboration will also help deepen our connection with Japanese audiences.”

“At TBS Television, we’re committed to delivering impactful content that creates tomorrow’s world with the best experiences,” said Masamine Ryuho, president and representative director at TBS Television. “This collaboration with The Pinkfong Company aligns perfectly with our VISION2030 strategy focusing on innovative content creation and global expansion. We’re excited to introduce the new original content to Japanese and global audiences in fresh and engaging formats.”

Earlier this month, The Pinkfong Company took part in TBS’s Play & Learn Festival with attractions for Bebefinn and Baby Shark. Pinkfong has also set up a Japan office and plans to bring the live show BABY SHARK LIVE! The Hidden Treasure to Japan this year.