Bluey Books Top 3 Million Sales in the U.K.

The books based on BBC Studios’ Bluey and published by Ladybird, an imprint of Penguin Random House Children’s UK, have reached over 3 million sales in the U.K.

The Bluey books made the top 20 preschool chart 51 weeks out of 2024 and hit the number one position six times. Where’s Bluey? is a consistently best-selling title, with over 250,000 sold through TCM.

Last month, Bluey celebrated World Book Day, which saw Bluey’s Little Book become the best-selling WBD book of 2025, selling over 160,000 copies and spending four weeks as the overall number one book in the market.

Ladybird’s upcoming lineup of Bluey books includes Meet Bluey’s Family, a second search-and-find title; Let’s Play Verandah Santa!, a first Christmas lift-the-flap book; Bluey and Bingo’s Fancy Restaurant Cookbook, which ties in with the brand’s global theme for this year, Let’s Play Chef; and the pop-up book Bluey: A Big Pop-Up Book.

“Bluey has captured the hearts of families across the world and the U.K. is no exception,” said Jan Paterson, director of book and audio publishing at BBC Studios. “The outstanding book sales are a testament to the deep affection fans have for the brand. We’re proud to work with Ladybird to bring Bluey’s warmth, humor and playfulness into homes through books that parents and their children want to read again and again.”

Leanne Gill, publishing director for licensing at Penguin Random House Children’s UK, added, “We’re excited to be celebrating this incredible milestone of selling over 3 million Bluey books in the U.K. Adults and children alike love Bluey for its relatable, funny and heartfelt storytelling, which we’re thrilled to be able to bring to life in our publishing across a range of formats, from engaging stories to playful interactive novelties and creative activity books. It’s a joy to see so many of our books reaching families and helping them—through the stories—to navigate the ups and downs of childhood and family life. And we have the next million sales firmly in our sights, with plenty more innovative formats coming to market soon, from our gorgeous A Big Pop-Up Book to the hilarious Puppets: Starring Unicorse puppet book.”