Turner’s Boomerang Lands in Taiwan

TAIPEI: Turner’s global children’s brand and Cartoon Network’s companion channel, Boomerang, is launching in Taiwan for the first time ever.

Boomerang is becoming available to 1.6 million subscribers of the Kbro and Taiwan Mobile platforms. As of November 14, the network will have Mandarin audio and traditional Chinese subtitles, with a lineup that includes such classics as Scooby-Doo and Looney Tunes; new shows Bunnicula, Talking Tom and Grizzy and the Lemmings; new episodes of My Little Pony: Friendship is Magic; and Sunday movies with Barbie and Tom and Jerry.

Boomerang is meant for young viewers between the ages of 4 and 9, as well as their families and caregivers. This new deal has increased the channel’s distribution in the Asia-Pacific region to 32 million households since its relaunch in late 2014.

Phil Nelson, Turner’s managing director for North and Southeast Asia Pacific, said: “To see Boomerang’s country count and regional distribution maintain this kind of momentum is fantastic. Cartoon Network is already the number one international kids’ channel in Taiwan and Boomerang will complement it perfectly—providing viewers with the ultimate family-friendly destination for iconic cartoon franchises.”