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Boomerang Rebranded in the Nordics, Turkey & MENA


Warner Bros. Discovery (WBD) has rebranded Boomerang as Cartoonito across Sweden, Denmark, Norway, Turkey, the Middle East and North Africa.

The rebranded pay-TV channel will continue to feature titles such as Tom and Jerry, Mr. Bean and Masha and the Bear, with the addition of Batwheels, Bugs Bunny Builders, Interstellar Ella, Thomas & Friends: All Engines Go and Lucas the Spider, among others.

Other titles that will be joining the channel’s lineup are Mush-Mush & the Mushables and Toad & Friends.

“We have lots to celebrate in this 100th year of Warner Bros., including the launch of our preschool offering—Cartoonito—across EMEA,” said Vanessa Brookman, senior VP of kids and family for EMEA at Warner Bros. Discovery. “We are excited to expand [Cartoonito] into countries such as Sweden, Denmark, Norway, Turkey and the Middle East and North Africa, [as it] offers a safe space dedicated to fun, engaging and culturally relevant storytelling. Celebrating individuality and originality, Cartoonito is where kids and their families can enjoy trusted characters and friends, stories from leading voices, brand-new original series and a whole lot of laughter.”

About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at


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