MBC Group Renews Deal for Nickelodeon Content


MBC Group has extended its content licensing deal with Paramount Global Content Distribution for Nickelodeon titles for a further three years in the Middle East and North Africa.

As part of the renewed partnership, MBC Group will continue to deliver exclusive free-to-air first-run content on its MBC3 children’s channel, with a minimum of 350 episodes each year. Nickelodeon content will also continue to form part of the Shahid Arabic streaming platform, with programming available in English and French, with a minimum of 350 episodes per year.

Ashraf Younis, director of MBC3 at MBC Group, commented: “We are delighted to renew our partnership with Paramount Global and continue delivering exceptional content to our young viewers. This extension for the next three years represents our shared commitment to delivering high-quality entertainment across traditional broadcasting and digital platforms in the MENA region. We also look forward to creating even more engaging experiences through other offerings, such as licensing and merchandising.”

“We are thrilled to renew our licensing deal with MBC Group,” added Matthew Downer, senior VP of regional TV licensing at Paramount Global Content Distribution. “We hope that this top-quality content continues to entertain audiences in the Middle East and North Africa.”

Bassel Ghoussainy, head of licensing at MBC Group, added: “Our commitment to providing quality entertainment experiences extends beyond broadcasting. The partnership renewal with Paramount Global Content Distribution will also include an extension of both companies’ collaboration on licensing and merchandising (L&M). By leveraging the popularity of the shared content between MBC Group and Paramount Global, we aim to continue creating exciting activations and offerings for young fans to engage with their favorite animated characters and related Nickelodeon brands through a wide range of licensed products and merchandise items.”