The Hershey Company, Falcon’s Beyond Strike Deal

Falcon’s Beyond has made a licensing agreement with The Hershey Company to conceive and develop Hershey-branded location-based entertainment experiences.

Falcon’s will work with Hershey to bring the company’s products to life through retail entertainment destinations. Each is set to be highlighted by a Hershey-inspired attraction, a food and beverage experience and a retail offering.

Additional details about the experiences and debut location will be announced at a later date.

“Falcon’s is honored to work with The Hershey Company and bring some of the world’s most renowned brands to life in new ways so they can be savored by even more consumers around the world,” said Cecil D. Magpuri, CEO of Falcon’s Beyond Global, Inc. “We are excited to explore what’s possible with Hershey and help bring forth what makes their brands so beloved through memorable immersive entertainment experiences.”

Ernie Savo, president of The Hershey Licensing Company, added, “We see our partnership with Falcon’s Beyond as a huge opportunity to continue to expand our brand to consumers across the world. With their impressive track record of growing IP through innovative experiences, Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways.”