Teletubbies Lands New Licensees in South Korea


DHX Brands has secured several new licensing deals for Teletubbies in South Korea, where the reboot recently launched on KBS, Naver TV and Jr. Naver.

Targeting kids and adults, the range of new Teletubbies products will include books from Random House Korea, health-based products from L2 Communications, and bath and sand play toys from Big Tree. The roster also features novelty toys from Daeyoung Tongsang, footwear from Alphashoe, phone cases and accessories from Coquad, emoticons from Unico Korea and soft toys from Ezen Creation.

In addition to the new consumer products deals, DHX Media’s distribution arm signed 19 more broadcast and streaming agreements internationally for the new Teletubbies series. These deals bring the total number of platforms signed for the preschool show to 54, spanning more than 100 territories worldwide.

Seasons one and two of the new Teletubbies were picked up by the streaming service Bilibili in China, HBO Europe for Eastern Europe and RTM for Malaysia. Season one was picked up by CBeebies (Australia), ORF (Austria), Tuty (Czech), Fox (Finland), Studio 100 Junior (Germany), Kan (Israel), Spacetoon (the Middle East), Puls (Poland) and Rakuten Wauki (Spain). New deals for season two include ABC (Australia), eTV (South Africa), NPO (Benelux), Télémagino (Canada), Hop! (Israel), E-Junior (the Middle East) and YoYo TV (Taiwan).

“We’re thrilled to announce these deals as Teletubbies continues to delight kids and families around the world,” said Tom Roe, the commercial director at DHX Brands. “With new consumer products coming in South Korea, and a raft of new broadcast and streaming platforms on board, kids and adults alike will be able to celebrate and share their love of the colorful quartet across cultures and languages worldwide.”