Sunday, June 16, 2019
Home / Top Stories / Sekiguchi Names Monchhichi Licensing Agent for Benelux

Sekiguchi Names Monchhichi Licensing Agent for Benelux


ADVERTISEMENT

Sekiguchi has appointed License Connection as the licensing agent for Monchhichi, the Japanese character created more than 45 years ago, in the Benelux region.

The company’s focus will be on the new animated series, which is currently airing, as well as the classic Monchhichi dolls. Monchhichi was created by Sekiguchi in 1974, when the company released its first edition of the dolls, a set of boy and girl twins.

Since the initial launch, the brand has expanded globally and now includes toys, games, stationery, novelties and gifts, among other products.

Christophe Millet, Sekiguchi’s business development manager, said: “The Benelux markets are a historical hotspot for us and we’re very pleased to partner with License Connection to work on widening the range of official products for fans of all ages.”

Daphne Kellerman, owner of License Connection, added: We are incredibly excited about representing this heritage brand. Both brands will strengthen each other. The classic dolls are very well known and that is what the demand is for. But the animation is helping open doors.”






About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at askilton@worldscreen.com.

ALSO READ

DreamWorks Animation Reveals Kip & the Age of Wonderbeasts for Netflix

DreamWorks Animation has lined up a new series under its deal with Netflix, Kip & the Age of Wonderbeasts.