Sekiguchi Names Monchhichi Licensing Agent for Benelux

Sekiguchi has appointed License Connection as the licensing agent for Monchhichi, the Japanese character created more than 45 years ago, in the Benelux region.

The company’s focus will be on the new animated series, which is currently airing, as well as the classic Monchhichi dolls. Monchhichi was created by Sekiguchi in 1974, when the company released its first edition of the dolls, a set of boy and girl twins.

Since the initial launch, the brand has expanded globally and now includes toys, games, stationery, novelties and gifts, among other products.

Christophe Millet, Sekiguchi’s business development manager, said: “The Benelux markets are a historical hotspot for us and we’re very pleased to partner with License Connection to work on widening the range of official products for fans of all ages.”

Daphne Kellerman, owner of License Connection, added: We are incredibly excited about representing this heritage brand. Both brands will strengthen each other. The classic dolls are very well known and that is what the demand is for. But the animation is helping open doors.”