Wednesday, May 22, 2019
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APC Kids Aligns with License Connection for Kid-E-Cats in Benelux


APC Kids has appointed License Connection as the licensing agent for Kid-E-Cats in the Benelux region.

License Connection will be responsible for building the Kid-E-Cats licensing program across the region, targeting publishing, apparel, puzzles and games, stationery, bags and homewares categories. These new products will support the upcoming range from Toy Plus, the master toy partner for Kid-E-Cats. The first products from the range are slated to launch at the end of 2019.

Based on an original Russian series produced by CTC Media and Studio Metrafilms, Kid-E-Cats tells the story of three enthusiastic and energetic kittens who learn life lessons while using their collective imagination to come up with amusing problem-solving suggestions. APC Kids holds global TV & consumer products distribution rights to Kid-E-Cats (excluding Russia, CIS and China), which is experiencing consumer products success across Russia, Europe and South America.

Lionel Marty, managing director of APC Kids, said, “The Kid-E-Cats brand has been increasing its European presence following a raft of broadcast and licensing deals, including Egmont’s publishing agreement in CEE and the appointment of a growing number of Italian licensees, following the show’s success on channels such as Puls 2 in Poland and Cartoonito in Italy. We are confident this collaboration with License Connection will help us put the Kid-E-Cats brand on the map in Benelux, where the show airs on Nick Jr, complemented by upcoming product lines from our master toy partner Toy Plus.”

Daphne Kellerman, owner of License Connection, added, “We are delighted to have been appointed as the licensing agent for Kid-E-Cats in Benelux and see great potential for the brand in the territory. It’s very impressive to see how many partners already joined the adventure of Kid-E-Cats and we have noticed it is well-known globally and the demand is expanding.”

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at


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