New Licensing Agents for Totally Spies!


Banijay Kids & Family has signed on three new licensing agents for Totally Spies!, which is set to return to screens with a seventh season later this year.

License Connection will manage licensing deals across Benelux, Lotus Global Marketing will handle representation in Brazil, and LIT Licensing Agency will cover the Nordics. The international licensing programs will cater to the existing adult audience and the 6-to-9 target audience of the upcoming new season.

This follows the recent appointment of Bulldog Licensing to represent the series in the U.K.

The new season of Totally Spies! will air on M6/Gulli in France, Discovery Kids in Latin America and through Warner Bros. Discovery across EMEA and the U.S.

Totally Spies! already has a significant fan base, and there is huge potential for dynamic, original and exciting brand extensions,” said Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “It has already been generating significant interest from the licensing industry, and with License Connection, Lotus Global Marketing and LIT Licensing Agency in place, we are in a great shape to roll out our ambitious, long-term licensing program.”