Video Interview: PBS KIDS’ Sara DeWitt

The number one educational media brand for kids, PBS KIDS offers young ones aged 2 to 8 the chance to explore new ideas and worlds through TV, digital media and community-based programs. It takes a creator-driven approach to content, working with partners committed to being accessible to and inclusive of as many kids as possible across multiple touchpoints.

Sara DeWitt, senior VP and general manager at PBS KIDS, talks to TV Kids Weekly about the broadcaster’s mission and its commissioning and acquisition strategies.