Pikwik Pack Launching in China


Guru Studio’s hit preschool series Pikwik Pack is launching in China across a range of platforms.

The series will be available on streaming services such as Tencent, Youku and Mango, together with agreements with national OTT providers such as Xiaomi, Haixin, Kukai and TCL and national IPTVs covering over 60 platforms in over 30 provinces in China.

In China, Pikwik Pack is represented by Reesee Entertainment, which is handling all licensing and merchandising categories, including toys, apparel, publishing, accessories and games, as well as broadcast television and digital media.

“Reesee and our broadcast partners are super excited for the launch of Pikwik Pack in China,” said Cici Zheng, VP of business development, media and licensing at Reesee. “With our strong broadcast support, we have confidence the show will perform extremely well. We can’t wait to continue building strong business partnerships for Pikwik Pack in China and to see kids fall in love with these adorable characters.”

“The Reesee team has done an incredible job laying the groundwork for a successful launch in China,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “They’ve secured all the top media partners, which will place the show directly in front of millions of families and position the brand for a successful consumer products program.”