Sesame Workshop & WarnerMedia Ink Distribution Pact in LatAm


Sesame Workshop and WarnerMedia have entered into a distribution partnership to bring Sésamo (Plaza Sésamo) content to new platforms in Latin America in both Spanish and Brazilian Portuguese.

The new partnership, which expands on a production and distribution collaboration in the U.S., will bring the children’s series, specials and other Sésamo-themed programs to HBO Max. Additional series from Sesame Workshop will launch on the pay-TV channel Cartoonito later in the year.

Scheduled to begin launching this month on HBO Max are two seasons of the Spanish-language Sésamo and two seasons of the Portuguese-language Sésamo, as well as The Not Too Late Show with Elmo. This will be followed by two new seasons of Sésamo, available in Spanish, Brazilian Portuguese and English.

The partnership also includes two new animated series: Sesame Street Mecha Builders and Bea’s Block, both of which will premiere on the Cartoonito channel.

Sésamo content is also available on free-to-air broadcaster Azteca in Mexico and on public broadcaster TV Cultura in Brazil.

Whit Higgins, senior VP of international media and education and global distribution at Sesame Workshop, said: “Sésamo is deeply ingrained in the region, starting with our TV content, but now also including consumer products and themed entertainment experiences, as well as significant on-the-ground impact work. Our partnership with WarnerMedia will allow us to further expand on our mission to help kids in Latin America grow smarter, stronger and kinder.”

Jessica Bishop, director of acquisitions at WarnerMedia Latin America, said: “As we expand and diversify our preschool offering, we are thrilled to partner up in Latin America with such a key, globally recognized brand in the space. We are positive that our audiences will love the traditional Sésamo series, as well as the new animated series being produced by the company, including Sesame Street Mecha Builders.”

Joaquin Del Rivero, general manager in Latin America for Sesame Workshop, said: “The values of Sésamo are timeless—values like kindness, respect and inclusion. That, combined with the Muppets’ unique ability to spark deep, often immediate, personal connections with kids have made Sésamo a family favorite for 50 years in Latin America. We are thrilled to partner with WarnerMedia to bring our best-in-class content, with some of the most beloved characters in the world, to the region.”