Planeta Junior & Greenpeace Team for Bee Initiative


Planeta Junior has partnered with Greenpeace to launch Greenpeace & Maya SOS Abejas, a Maya the Bee-themed campaign raising children’s awareness of the importance of saving bees.

Maya the Bee and Greenpeace are hosting a YouTube Kids area that recommends videos offering advice on how to help bees, with a campaign ad debuting on the website today. Actress and Greenpeace ambassador Manuela Velasco supported the initiative at its launch event this morning in Madrid.

“Greenpeace and Planeta Junior are giving Maya the Bee the task of raising interest in improving our environment and developing children’s ability to inform themselves of bees’ importance as pollinators,” Planeta Junior said in a release announcing the campaign. “Maya is seen as an educational benchmark by many generations. Maya and Greenpeace share the same values of responsibility, nature, love, freedom, biodiversity, exploration, adventure and joy.”