Studio 100 International & TATUUM Team for Maya the Bee Collection

In honor of Maya the Bee’s 50th international TV anniversary this year, Studio 100 International has partnered with Polish fashion label TATUUM for a spring-summer collection.

“It was important to us that the philosophy and world of Maya the Bee are reflected in the designs, with a clear sense of connection to nature at first glance,” said Milena Madej, designer of the collection. “At the same time, we wanted to create unique styles that fit into everyday life. This collection is for all women who want to express their freedom, strength and confidence through their look.”

The collection draws inspiration from nature, and the pieces are characterized by durability, refinement and conscious outfits.

TATUUM has been creating clothing since 1997 and has established itself in 131 stores across Poland, the Czech Republic, Slovakia and Hungary since then.

“We’re thrilled about the phenomenal reception of the first collection,” commented Joachim Knödler, head of licensing at Studio 100 International. “This collaboration underlines our ambition to build a meaningful presence in the fashion industry, extending the emotional impact of our brands into consumers’ daily lives.”