Animotion Media Names Iberian Licensing Agent for The Fixies

Animotion Media has signed an agreement appointing Caravanserai Partners as the official licensing agent for The Fixies in Spain, Portugal and Andorra, covering all merchandising categories.

“The appointment of Caravanserai as licensing agent in Spain and Portugal is another milestone in the 360-degree international development of The Fixies,” said Jean-Philippe Randisi, founder of bRAND-WARD and consultant at Animotion Media. “With its large and fast-growing audience on YouTube and Caravanserai’s understanding of the local market, our hit edutainment IP will deepen its connection with children in Iberia.”

“Kids’ entertainment is evolving very fast, and we are very happy to start working with such an inspiring show like The Fixies, especially for its strong values that we’ll try to replicate into licensed products,” added Guillem Rey, managing director at Caravanserai Partners.

The Fixies already has a footprint in Iberia, with its dedicated Spanish-speaking YouTube channel boasting more than 2.8 million subscribers and over 1.6 billion views.