Animotion Strengthens The Fixies Presence in China

Animotion Media Group has signed a publishing partnership for The Fixies with Beijing Kids Media in China, strengthening its presence in the territory.

“The Fixies is a globally recognized educational brand that successfully combines science, curiosity and engaging storytelling,” said Gong Shaohua, general manager of Beijing Kids Media. “We are pleased to partner with Animotion Media Group and look forward to developing publishing projects that will introduce The Fixies to Chinese families in a meaningful and inspiring way.”

As part of the collaboration, Animotion and Beijing Kids Media will work on a wide range of publishing initiatives based on The Fixies, including print and digital book series, gift editions, publishing-related merchandise and other creative formats inspired by the animated series.

“China is a key strategic market for Animotion, and publishing is an essential part of how children interact with stories and characters beyond the screen,” said Julia Nikolaeva, general manager of Animotion Media Group. “We are excited to collaborate with Beijing Kids Media to bring The Fixies to young readers in China through high-quality, educational publishing formats that stay true to the brand’s core values.”