Animotion Inks Deal with Vlad & Niki

Animotion Media Group has secured the publishing and neighboring rights to all music compositions featured across Vlad & Niki’s video content.

“Music plays an essential role in building emotional connection with young audiences and extending the life of children’s brands across platforms,” said Oleg Troyanovsky, head of music at Animotion Media. “We are very pleased to add the Vlad & Niki music catalog to our portfolio. This is a globally recognized brand with enormous reach, and we see strong potential for the catalog across streaming services and digital music platforms.”

Since launching on YouTube in 2018, Vlad & Niki has attracted more than 550 million subscribers and over 248 billion views worldwide, averaging 5 billion monthly views on 32 channels translated into 18 languages.

Sergey and Victoria Vashketov, co-founders of Content Media Group and Vlad and Niki’s parents, added, “We are excited to partner with Animotion Media Group. Vlad & Niki has become a global entertainment brand, and music is a key part of its identity and audience appeal. We look forward to expanding the catalog’s reach and unlocking new opportunities together.”