Animaj Acquires Maya the Bee Rights from Studio 100 International

Studio 100 International has signed an agreement that grants Animaj the rights to Maya the Bee outside of DACH and Benelux, excluding feature film and theme park rights.

“We’ve always believed in Maya’s universal appeal—and this year, as she turns 50 on screen, it feels like the right moment to bring new energy to the brand,” said Martin Krieger, CEO of Studio 100 International, and Hans Bourlon, CEO of Studio 100 Group. “This partnership with Animaj allows us to do that in a way that feels both respectful and forward-looking.”

Animaj will lead digital strategy, series content development and international expansion, while Studio 100 will retain full responsibility for the development, production and international sales of all Maya the Bee feature films, such as the new spin-off Arnie & Barney, and will continue overseeing the brand in global theme parks, in German-speaking countries and in the Benelux region. They will also leverage Animaj’s proprietary AI-powered production pipeline to deliver scalable, platform-native content at speed and quality.

“Maya the Bee is part of Europe’s cultural fabric,” said Gregory Dray and Sixte de Vauplane, co-founders of Animaj. “We grew up with her. Now, we want to make sure the next generation meets her in the places they spend most of their time today.”