New Sonic the Hedgehog Series for Netflix

Netflix, SEGA of America and WildBrain have joined forces for a new animated Sonic the Hedgehog series, Sonic Prime.

Set to premiere worldwide in 2022, the 24-episode animated series draws upon the core elements of the brand and follows the video game star in an adventure to save a strange new multiverse while also embarking on a journey of self-discovery and redemption. The series will be animated at WildBrain’s Vancouver studio, with SEGA and WildBrain jointly participating across production, distribution and licensing.

Man of Action Entertainment, creators of Ben 10 and the characters and team in the Academy Award-winning feature film Big Hero 6, have been brought on as showrunners and executive producers for the series.

Dominique Bazay, director of original animation at Netflix, said: “Sonic is a beloved character and holds a special place in everyone’s heart including my own. I spent many hours with the blue blur as a kid and it’s a privilege to be able to bring this character everyone knows and loves on a brand new adventure with Netflix—one that a generation of loyal fans and brand new fans around the world can enjoy.”

Ivo Gerscovich, chief brand officer at SEGA, said: “Sonic the Hedgehog is a global entertainment icon that has captivated audiences since its video game debut in 1991. With over 1.14 billion game units sold and downloaded to date, an exciting feature film, a robust licensing program and more, SEGA’s iconic hedgehog continues to surprise and delight audiences worldwide. We’re thrilled to partner with WildBrain, Man of Action Entertainment and Netflix to speed into this new, animated chapter in the Sonic franchise.”

Josh Scherba, president of WildBrain, said: “With generations of devoted fans around the world, Sonic the Hedgehog is more popular today than ever before, and we’re thrilled to be partnering with Netflix, SEGA and Man of Action to deliver all-new Sonic adventures for audiences worldwide. This premium franchise is ideally suited to WildBrain’s capabilities and it’s already inspiring great things from our talented creative teams. We’ve witnessed first-hand the enduring popularity of this brand from the strong and steady global demand for our library of legacy Sonic series. We look forward now to bringing fresh and exciting Sonic content to fans both new and old.”