Noggin Launching on Amazon Prime in Europe


Noggin is set to launch on Amazon Prime Video Channels as an add-on subscription across Europe.

Prime members in the U.K., France, Germany and Austria who subscribe to Noggin will be able to watch or download ad-free long- and short-form Nick Jr. content in their local languages. Among the titles set to be made available are Dora the Explorer, Shimmer and Shine, PAW Patrol, Blaze and the Monster Machines and Go, Diego, Go.

Noggin will be accessible on-demand to subscribers in the aforementioned markets wherever the Prime Video app is available, including smart TVs, mobile, Amazon Fire TV, Fire TV Stick, game consoles and through the web. In the U.K., the Noggin service will replace More Milkshake!, which will continue to exist as a separate brand within Noggin. The most popular More Milkshake! content, including favorites such as Peppa Pig and Shane the Chef, will carry over onto the Noggin platform.

David Lynn, president and CEO of ViacomCBS Networks International, said: “The launch of Noggin on Amazon Prime Video Channels is a key milestone for our streaming strategy in Europe. This move aligns with our continued advancement of ViacomCBS Networks International’s strategic priorities, and our collaboration with Prime Video will allow us to deepen our existing relationship by offering a range of iconic kids’ properties to Prime members in a number of key European markets.”