New Hasbro Toys & Games for Mattel Brands

Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.

The two companies have formed the collaboration in anticipation of the summer releases of Transformers: Rise of the Beasts from Paramount and Barbie from Warner Bros. Barbie-branded Monopoly is set to debut this fall, as is Transformers-branded UNO.

Transformers-branded Hot Wheels vehicles are also in the pipeline, with a debut set for early 2024.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, senior VP of entertainment partnerships at Mattel. “This collaboration features world-class IP, celebrates the timeless appeal of these brands and creates unique play opportunities for fans.”

“With the major theatrical releases of the Transformers and Barbie movies in summer 2023, we’re excited to bring brand-new play experiences to fans, families and movie and toy lovers all around the world,” said Casey Collins, president of global licensed consumer products and business development. “Working with iconic brands in pop culture truly showcases our strategy in action, as we continue to expand our product experiences for audiences everywhere.”