TVKIDS
New Hasbro Toys & Games for Mattel Brands
Mattel and Hasbro have entered into multiyear licensing agreements to create co-branded toys and games, including Monopoly: Barbie Edition, Transformers UNO and more.
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Mattel & Gap Partner for Apparel Collections
Mattel and Gap have partnered for new apparel inspired by Mattel’s portfolio of brands, beginning with a Barbie collection releasing on May 23.
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Mattel Launches NFT Marketplace
Mattel has launched its own NFT marketplace on its direct-to-consumer platform Mattel Creations, with series four of the Hot Wheels NFT Garage set to be its first offering.
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Mattel & Vector Unit Align for Hot Wheels Mobile Event
Mattel has joined forces with the arcade and racing game developer Vector Unit for a new Hot Wheels takeover event for Beach Buggy Racing 2.
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Mattel-Branded Family Entertainment Centers in the Works
Mattel has plans to create the first multibranded family entertainment centers featuring its Barbie, Hot Wheels and Mega Construx brands.
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Hot Wheels Live-Action Movie in the Works
Mattel and Warner Bros. Pictures Group are teaming up to create the first-ever Hot Wheels live-action feature film.
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Mattel Ties Up with Fullscreen for Video Network
Mattel is collaborating with Fullscreen to launch Fullscreen Family, a family-friendly network of brand-safe channels, as well as the Hot Wheels digital content innovation team.
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