MIPTV Spotlight: Mattel

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CANNES: Featuring a character-based narrative, WellieWishers, one of Mattel’s MIPTV highlights, is a 2D animated series centered on five best friends who play, sing and dream in a whimsical garden.

The company is also offering up Thomas & Friends: The Great Race. “We consistently strive to evolve our evergreen brands and characters, such as the exciting new Thomas & Friends movie, The Great Race, along with creating and developing new content experiences and extensions, like the all-new animation WellieWishers,” says Andrea Carpenter, Mattel’s senior director of global content distribution.

Mattel is also promoting Barbie: Dreamtopia, a 44-minute special about the magical world imagined by Chelsea, the youngest sister of Barbie.

Carpenter adds: “MIPTV is always a great show, and this year it is extra special as Mattel has been awarded Brand of the Year.”