MIPJunior Video: Kids’ Content Trendsetters

NEW YORK: Canal+’s Laurence Blaevoet, Disney XD’s Marc Buhaj, CBBC’s Sarah Muller and Amazon Studios’ Tara Sorensen weighed in on how to serve kids’ audiences at MIPJunior.

The four programming executives took part in the What Do Channels and Platforms Want? session moderated by Anna Carugati, the group editorial director at World Screen. The session began with each of the panelists discussing the positioning of their respective services. Carugati asked about their programming wish lists. Diversity was also a key part of the conversation.

After the session, Carugati presented the panelists with the World Screen Kids’ Content Trendsetter Awards, in association with Reed MIDEM, honoring their contributions to the children’s media business.