Mia and me Scores Licensing Partner in Brazil

Studio 100 Media has signed on Lotus Global Marketing as a licensing partner for Mia and me (O mundo de Mia) in Brazil.

Lotus Global Marketing will develop a licensing program spanning toys, apparel, back-to-school and stationery, health and beauty, food and beverage and more. The series has been airing in Brazil on TV Cultura since 2020.

Mia and me has also achieved success on social media, including YouTube, which has over 350 million views and more than 875,000 subscribers.

“We are very excited to work with Studio 100 Media on such a wonderful brand with great potential in our territory,” said Celso Rafael, CEO of Lotus Global Marketing. “Considering the excellent performance of Mia and me on key FTA and digital platforms, we anticipate a complete licensing program in the upcoming months including key categories such as toys, apparel, back-to-school and stationery, health and beauty and food and beverage. With these categories in place, our mid-term plan is to aggressively develop marketing initiatives and support our licensees and retailers on their consumer promotions.”