Mattel Launches Masters of the Universe & Fall Guys Partnership

Mattel and Devolver Digital have opened presales for a special release of Masters of the Universe x Fall Guys toys and begun an in-game playable event called “The Power of Beanskull.”

The limited-edition action figure multipack features Fall Guys Beans as He-Man, Skeletor, Teela and Battle Cat. In the Fall Guys game, Masters of the Universe fans can play in an event running through November 7 in which they must collect He-Man’s Sword of Power and Skeletor’s Havoc Staff to gain points, complete challenges and unlock rewards.

The $50 action figure multipack is available to preorder on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform. The toys are expected to ship in summer 2023.

“Having just celebrated its 40th anniversary, we are continuously inspired by the Masters of the Universe franchise’s ability to remain at the forefront of pop culture and entertainment,” said PJ Lewis, VP and global head of action figures at Mattel. “Partnering with Devolver to create Fall Guys toys is a fantastic way for us to put an all-new spin on fan-favorite MOTU characters.”

“It’s been a joy working with PJ and his team at Mattel to unite the two iconic worlds of Masters of the Universe and Fall Guys to create these brilliant, limited-edition toys,” said Fée Heyer, head of global licensing at Devolver Digital. “Fans were showing them a lot of love when they were unveiled at San Diego Comic Con, and we can’t wait to see them on sale and in fans’ hands.”