TVKIDS
Mattel has introduced a brand-new Fisher-Price Barney toy line, inspired by the return of the purple dinosaur in the new animated series Barney’s World.
The toy line spans plush, role-play items and play sets, including the Fisher-Price Barney’s World Sensory Barney, the Heart Hands Barney and the Fisher-Price Barney’s World Clean Up Vacuum.
The Sensory Barney boasts textured fabrics and a fidget heart. The Heart Hands Barney plays phrases and songs from the show, including the reimagined “I Love You (I Love Me Too).” The Clean Up Vacuum features the “Clean Up, Clean Up” song.
Also available as part of the line are plush versions of Baby Bop and Billy the Dino, as well as figure multipacks with new Barney’s World characters.
In addition, the Barney brand has released a Parent Companion Guide to its latest YouTube special, Barney’s World: I Love Me Too, which follows Baby Bop on a journey to find her “glow.” The Parent Companion Guide encourages a conversation between parents and their children about the importance of self-love.
In line with this, Mattel is donating Barney: I Love You books to Good+Foundation, a nonprofit that fights multigenerational poverty by pairing goods with services for underresourced parents and caregivers.
“Barney is the rare property that connects with fans of all ages, and we’re thrilled to bring his lessons of love and kindness with a fresh perspective for today’s families,” said PJ Lewis, senior VP and global head of action figures and Fisher-Price Entertainment. “This new product line celebrates Barney creating meaningful play experiences for kids and their grown-ups to explore self-expression.”
“Nurturing self-love in young children is so important for their mental well-being and development,” added Corinne Eggleston, manager of early childhood development research at Fisher-Price Play Lab. “Children who develop a positive self-image are often more confident and resilient, more likely to ask for help when needed, learn from their mistakes and navigate challenges with greater ease. Barney’s message of self-love encourages them to build meaningful relationships with family and friends, fostering a deeper sense of connection, which can help set the foundation for a happier and healthier life.”
