The first toys for the Genius Brands International series Rainbow Rangers from Mattel’s Fisher-Price have launched at Walmart stores across the U.S.
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Acamar Films and Fisher-Price have extended their partnership, which sees the early childhood development company continue to serve as the master toy licensee for Bing.
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As an extension of their existing partnership, Mattel and parenting portal Babytree are co-developing a network of physical learning centers for kids across China aged 5 and under.
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TORONTO: Boat Rocker and Industrial Brothers have entered into a master toy partnership with Fisher-Price for the new original series Kingdom Force, about a team of disaster-fighting animals.
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NEW YORK/LONDON: Silvergate Media has signed a three-year master toy renewal agreement for the underwater-themed preschool property Octonauts with Mattel's Fisher-Price.
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NEW YORK: NBCUniversal Cable Entertainment's preschool channel Sprout is slated to begin airing the first season of Little People, a new animated series from Mattel's HIT Entertainment, early next month.
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NEW YORK: Nickelodeon has given the go-ahead for a second season of its animated series Shimmer and Shine, and is also launching the first-ever product line for the show.
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