The first toys for the Genius Brands International series Rainbow Rangers from Mattel’s Fisher-Price have launched at Walmart stores across the U.S.
Read More »Acamar & Fisher-Price Expand Bing Master Toy Deal
Acamar Films and Fisher-Price have extended their partnership, which sees the early childhood development company continue to serve as the master toy licensee for Bing.
Read More »Mattel Learning Centers to Open in China
As an extension of their existing partnership, Mattel and parenting portal Babytree are co-developing a network of physical learning centers for kids across China aged 5 and under.
Read More »Fisher-Price On Board Boat Rocker’s New Series
TORONTO: Boat Rocker and Industrial Brothers have entered into a master toy partnership with Fisher-Price for the new original series Kingdom Force, about a team of disaster-fighting animals.
Read More »Fisher-Price Renews Octonauts Master Toy Deal
NEW YORK/LONDON: Silvergate Media has signed a three-year master toy renewal agreement for the underwater-themed preschool property Octonauts with Mattel's Fisher-Price.
Read More »Sprout to Premiere HIT Entertainment’s Little People
NEW YORK: NBCUniversal Cable Entertainment's preschool channel Sprout is slated to begin airing the first season of Little People, a new animated series from Mattel's HIT Entertainment, early next month.
Read More »New Season & Product Line for Nick’s Shimmer and Shine
NEW YORK: Nickelodeon has given the go-ahead for a second season of its animated series Shimmer and Shine, and is also launching the first-ever product line for the show.
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