Mattel Celebrates Tokyo Olympics with New Products Collection


Mattel has collaborated with the International Olympic Committee (IOC) to create licensed toy products that celebrate the Tokyo 2020 Olympic Games.

The collection features a variety of products across Barbie, Hot Wheels and UNO brands. The toys reflect the five new sports added to the Olympic program in Tokyo: baseball/softball, sport climbing, karate, skateboarding and surfing.

The Hot Wheels Olympic Games Tokyo 2020 Mini Collection represents iconic sports of Tokyo 2020, from historic sports dating back to the first Games in Athens to new sports that make their debut this year in Tokyo. Barbie’s new doll line embraces the five new sports added to the Olympic program. Featuring the mascot of the Olympic Games Tokyo 2020, “Miraitowa,” a limited-edition UNO deck celebrates the Olympic Games Tokyo 2020 with a unique design and special rule fitting for the iconic sporting event.

“In line with our global licensing strategy, this new international licensing collaboration with Mattel is a great way to engage with an important audience, our younger fans and their families, and through these high-quality products to connect them with the Olympic brand and values,” commented Timo Lumme, managing director of IOC television and marketing services.

“Tokyo 2020 is a monumental event that brings the world together through sport and inspires fans of all ages,” said Janet Hsu, chief franchise officer of Mattel. “The Mattel Tokyo 2020 Collection honors these sports and inspires a new generation through the Olympic spirit and outstanding athletic tradition.”