Licensing Expo Spotlight: m4e

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LAS VEGAS: As Mia and me’s linear presence continues to grow, m4e is also looking to expand the property in the L&M space.

“This brand has already proven its marketability, and we are looking into extending the licensing program into the North and South American markets,” says Peter Kleinschmidt, m4e’s senior VP of group marketing and brand management. “The successful original series Mia and me was extended with 26 new episodes in season two in 2015, flanked by many new products on shelves.”

Also a priority in the licensing arena is Wissper. “The foundation is already laid; after signing with Nick Jr. for the U.S. broadcast, we are coming to Licensing Expo to talk to possible agents for the North American market, as well as LatAm—and, of course, to meet with possible toy partners and potential licensees for those markets,” Kleinschmidt says.

It’s still early days for Sherazade: The Untold Stories, which is in production, but conversations about licensing are under way.