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Studio 100’s Mia and me in Brazil


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Mia and me, a live action/CGI hybrid series distributed by Studio 100 Group, is continuing its successful run in Brazil, where it airs on TV Cultura.

To date, the Brazilian YouTube Channel for Mia and me accounts for almost 600,000 subscribers with over 200 million views. The launch of a Facebook page and an Instagram channel has been supported by digital marketing agency ATIVA.

Under the local title O mundo de Mia, it has aired on weekdays on TV Cultura for six months, becoming one of its top five programs. The non-Brazilian series competed against four national shows, beating out other family programs as well as the news magazine show Jornal da Cultura. O mundo de Mia has also secured a number two ranking for the TV channel across all target groups in Greater São Paulo.

Further, O mundo de Mia has made the top spot in TV Cultura’s ranking of all the shows targeted to kids ages 7 to 11 by reaching the best audience average, the best share average and the best individual reach of all the shows, with more than 2 million individuals watching in the São Paulo region alone.

Mia and me is supported by a marketing and social media campaign in collaboration with Studio 100 Media’s assigned local licensing agency, Brand House Licensing. The agency is also working on a broad range of licensed products including toys, apparel and publishing.

 






About Chelsea Regan

Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.

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