True and the Rainbow Kingdom Music Deal


Guru Studio and bRAND-WARD Services have inked a deal with Warner Music for the animated preschool series True and the Rainbow Kingdom.

Per the partnership, Warner Music will launch its first True and the Rainbow Kingdom single this month, followed by additional singles and albums throughout 2021. TRUE: Tunes, the franchise’s first album, was released by Guru Studio in 2020.

Produced by Guru Studio, True and the Rainbow Kingdom is based on the artwork of FriendsWithYou and is executive produced by Pharrell Williams.

Jonathan Abraham, VP of sales and business development at Guru Studio, said: “There’s been incredible demand for True products and content from kids and parents all over the world. This is the first of many announcements we have coming up for True products.”

Trudi Hayward, co-founder of bRAND-WARD Services, added: “We are delighted to be working with Warner Music on such a musically inspired show. Fans of the show will be able to sing along to their favorite True tunes, which can be as entertaining and engaging as watching the show.”