Mattel Appoints New Fisher-Price Exec

Brian Fitzharris has been named senior VP and general manager of Fisher-Price at Mattel, reuniting with the company after serving at PlayMonster.

Fitzharris will begin his new role on April 22, set to lead the Fisher-Price infant and toddler core brands and serve as leader of the company’s East Aurora, New York, campus. Prior to Fitzharris’s tenure as chief commercial officer at PlayMonster, he spent over a decade with Mattel in senior leadership positions across commercial and brands.

Among other accomplishments, he spearheaded and implemented marketing strategies for Mattel’s full portfolio of brands across Asia-Pacific and EMEA. Additionally, the exec held key roles across Mattel’s global brand teams, most notably contributing to the launch of Mattel’s licensed product line for Disney Pixar Cars, the expansion of Hot Wheels and the revitalization of the Barbie brand.

Fitzharris will report to Lisa McKnight, executive VP and chief brand officer at Mattel.

“It is an honor to return to Mattel and be entrusted with overseeing a brand as iconic as Fisher-Price,” said Fitzharris. “Fisher-Price is the number one infant, toddler and preschool brand for a reason. For nearly a century, Fisher-Price has been a leader in child development; constantly creating new and innovative ways to support families and ensure children get their best possible start. That’s why Fisher-Price is cherished by parents and caregivers around the world. I can’t wait to collaborate with this incredible team to drive Fisher-Price’s next chapter of growth.”