Get Animated 2024 Lines Up Neil Hatton & Tendai Chetse


The 2024 Get Animated Business of Animation Conference, running on May 1 and 2, has lined up UK Screen Alliance’s Neil Hatton and the U.K. Department for Business and Trade’s Tendai Chetse to take part in its final business “in conversation” chat.

Hatton, CEO of UK Screen Alliance, and Chetse, head of creative industries at the Department for Business and Trade, will discuss the future of digital production in the U.K., new tax incentives and the hype and hysteria around generative-AI use in animation and VFX.

The conference will be taking place at the Millennium Point Conference Centre in Birmingham.

“It’s been a bittersweet last 18 months,” Hatton said. “Some of the worst trading conditions in living memory for film and TV can now be balanced against renewed optimism as the industry has won a basket of new tax incentives to drive digital production in the U.K.”

Chetse added, “The creativity and storytelling developed and inspired by U.K. animation is loved and admired globally. Amidst the backdrop of a challenging year for the screen sectors as a whole, the U.K. is nonetheless home to some of the most exciting creators, studios and VFX companies anywhere in the world. Now is the time to build on these strengths to support the next era of production in the digital age.”