Mattel Appoints Executive VP & Chief Strategy Officer

Mattel has tapped Activision Blizzard alum Ken Wee as executive VP and chief strategy officer to oversee all aspects of strategic planning and corporate development.

Previously, Wee was the chief strategy officer of Activision Blizzard, where he helped grow the reach, engagement and commercial success of its portfolio of video game franchises, culminating in Microsoft’s $69 billion acquisition of the company.

Prior to that, Wee was a partner at the global management consulting firm McKinsey & Company. He led the interactive entertainment practice and served clients in media, technology and private equity globally across a range of topics.

In his new role, Wee is based at Mattel’s global headquarters in El Segundo, California, and reports to Ynon Kreiz, chairman and CEO.

“We welcome Ken to our leadership team at an exciting point in the execution of our strategy to grow Mattel’s IP-driven toy business and expand our entertainment offering,” Kreiz said. “Ken brings extensive experience in strategic planning, M&A and corporate development gained in the gaming, technology and media sectors, which bodes well as we further our aim to unlock the full value of our IP outside the toy aisle and create long-term shareholder value.”

“I am proud and excited to join Mattel and work with our talented teams to grow our iconic brands in new ways and delight our fans through play,” Wee commented.